I received an email today from Apple letting me know that the iPhone4 is now available in white. What geniuses they are. They are the masters at creating new demand for existing products. When the iPhone4 first came out, they could have easily made it available in both black and white. A similar move was holding back on putting a camera in the iPad, so they could release an iPad2 less than a year later and thus generating new demand. Brilliant. I actually know some people (and I'm sure you do too) who bought the iPad when it first came out, only to shuck it when the iPad2 became available. Apple knows there are people like this out there and market their products accordingly. A whole college marketing course could be designed studying Apple in depth. Now that is a course I would love to take.
It caused me to wonder if lawyers can apply the Apple marketing strategy to market legal services. How can we create new demand for our existing products? We can’t change the color but maybe we can add a new value onto our existing services to make clients want us all over again in order to be loved like this:
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