This is the third post in the series, Twitter Law U Gameday: Where's the Band? So far, we have examined what law schools are on Twitter http://blog.lawwriter.com/2010/05/ and why all law schools need to have aTwitter presence http://blog.lawwriter.com/2010/06/.
Today, we give credit to those schools who really get it. A lot of schools think it's enough just to have a Twitter and Facebook account–that's their comprehensive social media strategy. Then they can go back to their constituents and report that they are on social media, and their job is done. They are sorely mistaken.
A comprehensive social media strategy is a well-thought out plan orchestrated to fire on all cylinders. The plan must take into account who the target audience is, different ways to reach that target audience, strategies to attract new audiences, and the accounts should be updated almost daily.
The following schools have made the grade and deserve their just recognition:
All Roads Lead to Rome Award
These schools really get social media. They have several different social media accounts designed to reach their target audiences in many different forms:
UVALaw is on Twitter, Facebook, Linkedin, and has its own YouTube channel
Harvard_Law is on Facebook, Linkedin, YouTube, and has the following Twitter accounts: the law school, class of 2010, registrar, international legal studies, housing and the library. Yes, 6 Twitter accounts in all for the law school.
MULaw is on all the usual suspects, Twitter, Facebook and Linkedin, and it also has a faculty blog. More law schools definitely need to get their faculty involved with blogging.
Pied Piper Award
If you tweet it, they will come:
Harvard_Law 7,078 followers
UChicagoLaw 2,871 followers
UVALaw 1,698 followers
UMichLaw 1,465 followers
Go the Extra Mile Award
These schools are constantly bombarding their followers with the school news:
WidenerLaw 3588 tweets
UChicagoLaw 2297 tweets
Harvard_Law 1989 tweets
First Impressions are the Most Lasting Award
These schools have great descriptive Twitter handles, not to be confused with any other school:
UTexasLaw
IUMauerLaw
IowaLawSchool
StanfordLaw
UChicagoLaw
Don't Judge a Book by its Cover Award
These schools don't quite understand branding, but they are doing a decent job tweeting:
sjquinney Huh? University of Utah's law school, of course.
MULaw Montana University Law? Nope. Maryland, perhaps? Nope, it's Marquette.
dpulaw Of course, DePaul Law School
Master of the Retweet Award
These schools have mastered the art of retweeting, something so many schools seem afraid of:
AlbanyLaw
ChicagoKentLaw
So, that's The Good. Our next and final post will reveal The Bad and The Ugly.